The Results Are In!
Oklahoma Challenge partnered with Cambridge Mobile Telematics, Inc., the creators of the DriveWell Go™ app, to engage with Oklahoma teen drivers to help them improve driving behaviors. This year 290 teen drivers participated in the contest from October 21 through December 6, 2024.
Here is what we learned.
40% of drivers reduced risky driving by at least 10%.
Drivers reduced distracted driving by 30%.
Drivers reduced speeding by 35%.
Drivers that most frequently engaged with the app significantly reduced distraction, speeding, and hard braking.
This reduction in distracted driving, among all teen drivers across Oklahoma, would prevent 300 crashes and 165 injuries and save 1 life in 12 months.
We are DRIVING real changes in teen driving behaviors!
Following the contest, participants maintained lower levels of risky driving.
One month after the contest:
Drivers spent less time driving distracted, slamming on their brakes, and driving at safer speeds.
Distracted driving remained 24% lower after the contest ended.
Speeding continued to decline one month after the contest!
This means that real improvements in driving behaviors resulted from participating in this app contest! And…Drivers continued to decrease their risky driving behaviors!
Imagine how much safer our roads would be if every driver decreased their risky driving behaviors by even 10%.
Even though this challenge is over, keep using the app. Encourage your friends and family to download the app and help them reduce their risky driving behaviors.
And, sign up today to be in the know…we will let you know when our next contest launches!!! This means more opportunities to win!!!!
We are so appreciative to all of the students and advisors who downloaded the DriveWell Go™ app and stayed engaged during the contest! We all win when we drive safely!